Choosing a Web Marketing Company – Part One

If you have been struggling with SEO on your own, it’s time to hand the reins to the professionals. You could actually be doing more harm than good in running your own SEO campaigns. Business owners usually spend hours, weeks and months running their own SEO only to find the results for their website traffic failed to improve, or even worse, it got reduced. You might spend so much time on SEO that your business actually starts to fail.

Don’t take the risk. Hire a good web marketing company to take care of your website optimization and social media marketing for you. With so many SEO companies trading today you can’t say you don’t have help available. So why is it that so many SEO companies are unreliable?

The problem with SEO is that it’s a relatively new marketing process. The Internet marketing boom caused many so-called professionals to jump on the bandwagon. Very often, they have no experience in SEO and attempt to con companies into signing up for their SEO packages. As with any industry, there are many scam companies out there, but it’s easy to avoid these when you know what to look for and how to read between the lines.

It’s quite a good idea to learn a little about SEO, so that you can ask relevant and pertinent questions before making a decision about who to hire. Many scam companies will promise to get you on the first page of Google within a couple of days. There is NO WAY they could ever do this. It would take a couple of days alone (at the very least) to analyze your traffic and to work out a suitable strategy to get your website noticed.

Tips for Choosing the Right web marketing Company

• If a company promises to rank number in Google, don’t simply take their word for it. Nobody can guarantee a number 1 ranking, but if a company says they can get you in the top 10 spots that’s good reason to hire them.

• Get recommendations from business associates, friends and family. An SEO company with good word of mouth recommendations is one not to be ignored.

• Ask around in online forums. There are many forums for webmasters and online professionals and it’s easy to get advice about which SEO company to use. However, owners of SEO companies also hang out in these forums so be sure to ask more questions before you hire a company.

• Turn to Google – You can Google the company name to make sure the company exists and it’s not simply a fly by night setup. If the company is scamming their clients, then you will probably find complaints from past users on the web. However, the lack of negative comments doesn’t mean the company is good. It could simply mean they are trading under a different name or that they haven’t had many customers. Look for a company that has lots of positive comments and testimonials.

• If you are looking for a local SEO company, search for them on Google – not by name, just as you would search for any local company in your area. Only use an SEO company that is ranking well in Google. You need to use a company that has its own SEO house in order after all!

• Ask a company you are interested in hiring for examples of websites they have worked on. Any company worth its salt will be more than happy to give you details of past successes. Most genuine companies will have details of testimonials on their websites. If a company rejects your request for testimonials for confidential reasons, this should set alarm bells ringing. Even if some clients have requested confidentiality about their details, the SEO company should still have some testimonials to show you.

• Ask them what keywords they are ranking their own website for. If they don’t rank well for these keywords then it makes you wonder how good their services are.

• Do they use automated submissions to build links? This practice is frowned upon by the search engines and could get your website banned from page ranking. Steer clear!

Web Marketing Strategies: Do Your Subheadings Have ‘Header’ Tags To Help Your Web Pages Rank Higher?

Most of you know as part of your web marketing strategies you should be taking advantage of properly using your keyword phrase in your headline. What a lot of people don’t know is that their subheadings should not only contain their keyword phrase but should also be defined by the ‘h2’ tag.

Understanding ‘Header’ tags for better web page optimization. The search engines pay special attention to any ‘header’ which is defined in the source code of a webpage by tags such as these: h1, h2, h3, etc.

The headline of your content would be defined by the ‘h1’ tag, after that you want to use the ‘h2’ tag for any subheadings rather than just making the font type bold. Adding this technique to your web marketing strategies will give you a little extra edge when it comes to ranking higher in the search engines.

If you have a WordPress blog as part of you web marketing strategies here is a quick explanation. Inside the administrative panel of a WordPress blog in the ‘Add New Post’ section the HTML editor will usually only show a single line of icons starting with ‘B’ which will make the highlighted text bold. In order to get the icon for the function that allows you to work with the header tags you’ll have to click on the last icon on the right to get a second row of icons to appear.

When you mouse over this icon you should see the words ‘Kitchen Sink’ pop up in a small grey box, click on that and presto! You can now see and use the other functions of the HTML editor. The icon you are looking for will show as a box with the word ‘Paragraph’ in the bottom row to the left. Clicking on this will give you a drop down menu which will normally show you; ‘Heading 1’ and ‘Heading 2’ etc.

A note of warning when using the ‘h2’ tag in your subheadings as part of your web marketing strategies! You might find it makes your subheadings too big or too small. To address this problem is beyond the scope of this article as it involves understanding source code.

Make good use of the header tags as part of your web marketing strategies. You’ll find it only takes 20 to 30 seconds to do this to further optimize your webpage. That is a very short amount of time when you consider your webpage could be up on the Internet for years.

Web Marketing Via SEO Services

Hiring SEO services for web marketing is a huge decision that needs to be made responsibly and sensibly, as hiring a service has its pros and cons. It can save your time and give a positive and credible boost to your site. However, if not supervised properly a SEO service can potentially damage not only your site but also your reputation in the market of professional businessmen. People who wish to improve and enhance their websites should be aware of the fact that improper web marketing can lead to disastrous consequences.

Internet is the biggest market on the block right now and broadcasting your company online can be a huge challenge. The fact that internet is home to millions of websites and companies makes it difficult for newer companies and website owners to rank high during searches via various search engines. Web marketing is the best way to be successful in the popularity online war between different websites. SEO services play a vital role in establishing the reputation and popularity of a website. It is important that you form a checklist before hiring a SEO service for your company’s website. A few useful pointers are:

1. Your own requirements

Before going out into the market for hiring, it is essential that you be aware of the exact services that you require. This would help you in forming a strict outline of required work and cross-checking selected SEO services once you start the hiring process.

2. Budget

Form a proper budget for your web marketing. By doing so, you will be able to keep an easy track of the investment made in a service provider, the consequent ranking hike and the revenue generated because of that hike.

3. Hiring and Experience

The next step is hiring a SEO services provider. Make a list of providers that suit your requirements and budget. When you have a final list, review it for the provider with the highest experience in the field. By determining the time they have spent in the field you would be able to assess their professional services as well as how well they do in the business.

4. Background check

Running a background check is very important. Most providers give out a list of companies and sites they have worked for to potential customers. It is advisable that the prospective customer search and review the websites that the provider has serviced. Customers should not only rely on the feedback of those websites but also search for reviews on the actual SEO service provider to be absolutely sure of their credibility.

5. Spamming

Receiving emails in spam of search engine optimizing services should be as quickly ignored as they are received. These are usually con artists trying to pull of one or another of web marketing related scams.

6. Ranking

Anyone who claims to drag your ranking to a higher scale should have a higher ranking themselves. Always go for the SEO services company ranking high among the search engine results after making certain of its credibility.

7. Approach and Method

You should check the SEO consultant for the approach that they take and the methods that they use for web marketing. If the providers are not willing to disclose their technique then it is the red signal to cross that provider off your list and move on to the next one. You do not want a technique that would destroy the ranking of your company instead of upgrading it.